Our expertise
Search problems need more than one discipline.
Search problems need more than one discipline.
Search problems need more than one discipline.
Traffic drops. AI invisibility. Numbers that don’t add up. The cause is rarely where the symptom shows. We connect technical SEO, AI search, measurement and content to find it.
Traffic drops. AI invisibility. Numbers that don’t add up. The cause is rarely where the symptom shows. We connect technical SEO, AI search, measurement and content to find it.
01 /
What we do
Four capabilities.
One connected way of working.
Four capabilities.
One connected way of working.
Four capabilities.
One connected way of working.
Most search problems cross more than one of these. We look at all four before recommending any.
01
01
01
SEO Engineering
SEO Engineering
Everything downstream depends on what crawlers see.
We find what stops search engines crawling, rendering and understanding your site, then fix it with your developers. Migrations too, planned before launch rather than repaired after.
Why it connects
An AI model can’t cite a page that redirected into nothing.
Key areas
Site speed
Structured data
International SEO
Migrations & replatforming
02
02
02
AI Search
AI Search
Be visible when the answer isn’t a blue link.
We find out how ChatGPT, Gemini, Perplexity and Google’s AI Overviews describe your business, who they cite instead, and what it takes to become one of their sources.
Why it connects
AI visibility rests on the other three: technical access, authority and evidence.
Key areas
AI visibility audits
Prompt tracking
Citation & source analysis
Entity clarity
AI crawler access
AI-ready content structure
Competitor benchmarking
03
03
03
Analytics & Measurement
Analytics & Measurement
Know what search is actually doing.
We close the gaps between GA4, Search Console, GTM and your business data, so you can see where search creates value and where it doesn’t.
Why it connects
Good measurement changes what you prioritise next.
Key areas
GA4 & Search Console audits
GTM implementation
Conversion tracking
Attribution
AI referral measurement
Dashboards & reporting
04
04
04
Content & Authority
Content & Authority
Give people, and search systems, something worth finding.
We map what your market asks against what you’ve published, fill the gaps that matter, and earn the links and mentions that back it up.
Why it connects
Content only builds authority if crawlers can read it and AI can cite it.
Key areas
Content strategy
Topic coverage mapping
Content optimisation
Digital PR & link earning
Brand & entity consistency
Original research
02 /
How we work
From evidence to action.
From evidence to action.
From evidence to action.
Good work starts with the evidence.
UNDERSTAND
01
Audit
Map where you appear today and what’s limiting it: crawls, analytics, rankings and AI answers.
01
Audit
Map where you appear today and what’s limiting it: crawls, analytics, rankings and AI answers.
02
Synthesise
Connect the findings. The real problem is rarely the first one you see.
02
Synthesise
Connect the findings. The real problem is rarely the first one you see.
SOLVE
03
Prioritise
Rank every fix by impact and effort, and turn it into a plan your team can run.
03
Prioritise
Rank every fix by impact and effort, and turn it into a plan your team can run.
04
Deliver
Make the changes, with your developers or our specialist partners.
04
Deliver
Make the changes, with your developers or our specialist partners.
MEASURE
05
Measure
See what moved, what didn’t, and what comes next.
05
Measure
See what moved, what didn’t, and what comes next.
Every problem makes the next one easier.
Every problem makes the next one easier.
Audits, projects and monthly retainers. No packages.
03 /
Where to start
Different problems. Connected solutions.
Different problems. Connected solutions.
Different problems. Connected solutions.
Symptoms show up in one place. Causes usually sit in another. Pick the one that sounds familiar.
Organic traffic dropped after a migration.
Competitors show up in AI answers. You don’t.
GA4 says traffic is up. Revenue says otherwise.
The site is technically sound, but the right pages aren’t being found.
04 /
The work should be visible
What the work looks like.
What the work looks like.
What the work looks like.
Audit
Illustrative
| Pages blocked from rendering | 1,204 |
| Redirect chains | 312 |
| Non-indexable key pages | 188 |
| Duplicate title tags | 421 |
| Missing meta descriptions | 882 |
Technical audit
The issues an audit surfaces, ranked by what they cost.
Measurement
Illustrative
Search measurement
Organic and AI referral traffic, side by side.
AI citations
Illustrative
| ChatGPT | |
| AI Overviews | |
| Perplexity | |
| Gemini | |
| Share of citations | vs. 3 competitors |
AI citation analysis
Where you’re cited across AI platforms, and how.
Let’s talk
Have a search problem worth investigating?
Have a search problem worth investigating?
Have a search problem worth investigating?
Tell us what you’re seeing. We’ll start with the problem, not a predefined solution.
Tell us what you’re seeing. We’ll start with the problem, not a predefined solution.
Our expertise
Search problems need more than one discipline.
Search problems need more than one discipline.
Search problems need more than one discipline.
Traffic drops. AI invisibility. Numbers that don’t add up. The cause is rarely where the symptom shows. We connect technical SEO, AI search, measurement and content to find it.
Traffic drops. AI invisibility. Numbers that don’t add up. The cause is rarely where the symptom shows. We connect technical SEO, AI search, measurement and content to find it.
01 /
What we do
Four capabilities.
One connected way of working.
Four capabilities.
One connected way of working.
Four capabilities.
One connected way of working.
Most search problems cross more than one of these. We look at all four before recommending any.
01
01
01
SEO Engineering
SEO Engineering
Everything downstream depends on what crawlers see.
We find what stops search engines crawling, rendering and understanding your site, then fix it with your developers. Migrations too, planned before launch rather than repaired after.
Why it connects
An AI model can’t cite a page that redirected into nothing.
Key areas
Site speed
Structured data
International SEO
Migrations & replatforming
02
02
02
AI Search
AI Search
Be visible when the answer isn’t a blue link.
We find out how ChatGPT, Gemini, Perplexity and Google’s AI Overviews describe your business, who they cite instead, and what it takes to become one of their sources.
Why it connects
AI visibility rests on the other three: technical access, authority and evidence.
Key areas
AI visibility audits
Prompt tracking
Citation & source analysis
Entity clarity
AI crawler access
AI-ready content structure
Competitor benchmarking
03
03
03
Analytics & Measurement
Analytics & Measurement
Know what search is actually doing.
We close the gaps between GA4, Search Console, GTM and your business data, so you can see where search creates value and where it doesn’t.
Why it connects
Good measurement changes what you prioritise next.
Key areas
GA4 & Search Console audits
GTM implementation
Conversion tracking
Attribution
AI referral measurement
Dashboards & reporting
04
04
04
Content & Authority
Content & Authority
Give people, and search systems, something worth finding.
We map what your market asks against what you’ve published, fill the gaps that matter, and earn the links and mentions that back it up.
Why it connects
Content only builds authority if crawlers can read it and AI can cite it.
Key areas
Content strategy
Topic coverage mapping
Content optimisation
Digital PR & link earning
Brand & entity consistency
Original research
02 /
How we work
From evidence to action.
From evidence to action.
From evidence to action.
Good work starts with the evidence.
UNDERSTAND
01
Audit
Map where you appear today and what’s limiting it: crawls, analytics, rankings and AI answers.
01
Audit
Map where you appear today and what’s limiting it: crawls, analytics, rankings and AI answers.
02
Synthesise
Connect the findings. The real problem is rarely the first one you see.
02
Synthesise
Connect the findings. The real problem is rarely the first one you see.
SOLVE
03
Prioritise
Rank every fix by impact and effort, and turn it into a plan your team can run.
03
Prioritise
Rank every fix by impact and effort, and turn it into a plan your team can run.
04
Deliver
Make the changes, with your developers or our specialist partners.
04
Deliver
Make the changes, with your developers or our specialist partners.
MEASURE
05
Measure
See what moved, what didn’t, and what comes next.
05
Measure
See what moved, what didn’t, and what comes next.
Every problem makes the next one easier.
Every problem makes the next one easier.
Audits, projects and monthly retainers. No packages.
03 /
Where to start
Different problems. Connected solutions.
Different problems. Connected solutions.
Different problems. Connected solutions.
Symptoms show up in one place. Causes usually sit in another. Pick the one that sounds familiar.
Organic traffic dropped after a migration.
Competitors show up in AI answers. You don’t.
GA4 says traffic is up. Revenue says otherwise.
The site is technically sound, but the right pages aren’t being found.
04 /
The work should be visible
What the work looks like.
What the work looks like.
What the work looks like.
Audit
Illustrative
| Pages blocked from rendering | 1,204 |
| Redirect chains | 312 |
| Non-indexable key pages | 188 |
| Duplicate title tags | 421 |
| Missing meta descriptions | 882 |
Technical audit
The issues an audit surfaces, ranked by what they cost.
Measurement
Illustrative
Search measurement
Organic and AI referral traffic, side by side.
AI citations
Illustrative
| ChatGPT | |
| AI Overviews | |
| Perplexity | |
| Gemini | |
| Share of citations | vs. 3 competitors |
AI citation analysis
Where you’re cited across AI platforms, and how.
Let’s talk
Have a search problem worth investigating?
Have a search problem worth investigating?
Have a search problem worth investigating?
Tell us what you’re seeing. We’ll start with the problem, not a predefined solution.
Tell us what you’re seeing. We’ll start with the problem, not a predefined solution.
Our expertise
Search problems need more than one discipline.
Search problems need more than one discipline.
Search problems need more than one discipline.
Traffic drops. AI invisibility. Numbers that don’t add up. The cause is rarely where the symptom shows. We connect technical SEO, AI search, measurement and content to find it.
Traffic drops. AI invisibility. Numbers that don’t add up. The cause is rarely where the symptom shows. We connect technical SEO, AI search, measurement and content to find it.
01 /
What we do
Four capabilities.
One connected way of working.
Four capabilities.
One connected way of working.
Four capabilities.
One connected way of working.
Most search problems cross more than one of these. We look at all four before recommending any.
01
01
01
SEO Engineering
SEO Engineering
Everything downstream depends on what crawlers see.
We find what stops search engines crawling, rendering and understanding your site, then fix it with your developers. Migrations too, planned before launch rather than repaired after.
Why it connects
An AI model can’t cite a page that redirected into nothing.
Key areas
Site speed
Structured data
International SEO
Migrations & replatforming
02
02
02
AI Search
AI Search
Be visible when the answer isn’t a blue link.
We find out how ChatGPT, Gemini, Perplexity and Google’s AI Overviews describe your business, who they cite instead, and what it takes to become one of their sources.
Why it connects
AI visibility rests on the other three: technical access, authority and evidence.
Key areas
AI visibility audits
Prompt tracking
Citation & source analysis
Entity clarity
AI crawler access
AI-ready content structure
Competitor benchmarking
03
03
03
Analytics & Measurement
Analytics & Measurement
Know what search is actually doing.
We close the gaps between GA4, Search Console, GTM and your business data, so you can see where search creates value and where it doesn’t.
Why it connects
Good measurement changes what you prioritise next.
Key areas
GA4 & Search Console audits
GTM implementation
Conversion tracking
Attribution
AI referral measurement
Dashboards & reporting
04
04
04
Content & Authority
Content & Authority
Give people, and search systems, something worth finding.
We map what your market asks against what you’ve published, fill the gaps that matter, and earn the links and mentions that back it up.
Why it connects
Content only builds authority if crawlers can read it and AI can cite it.
Key areas
Content strategy
Topic coverage mapping
Content optimisation
Digital PR & link earning
Brand & entity consistency
Original research
02 /
How we work
From evidence to action.
From evidence to action.
From evidence to action.
Good work starts with the evidence.
UNDERSTAND
01
Audit
Map where you appear today and what’s limiting it: crawls, analytics, rankings and AI answers.
01
Audit
Map where you appear today and what’s limiting it: crawls, analytics, rankings and AI answers.
02
Synthesise
Connect the findings. The real problem is rarely the first one you see.
02
Synthesise
Connect the findings. The real problem is rarely the first one you see.
SOLVE
03
Prioritise
Rank every fix by impact and effort, and turn it into a plan your team can run.
03
Prioritise
Rank every fix by impact and effort, and turn it into a plan your team can run.
04
Deliver
Make the changes, with your developers or our specialist partners.
04
Deliver
Make the changes, with your developers or our specialist partners.
MEASURE
05
Measure
See what moved, what didn’t, and what comes next.
05
Measure
See what moved, what didn’t, and what comes next.
Every problem makes the next one easier.
Every problem makes the next one easier.
Audits, projects and monthly retainers. No packages.
03 /
Where to start
Different problems. Connected solutions.
Different problems. Connected solutions.
Different problems. Connected solutions.
Symptoms show up in one place. Causes usually sit in another. Pick the one that sounds familiar.
Organic traffic dropped after a migration.
Competitors show up in AI answers. You don’t.
GA4 says traffic is up. Revenue says otherwise.
The site is technically sound, but the right pages aren’t being found.
04 /
The work should be visible
What the work looks like.
What the work looks like.
What the work looks like.
Audit
Illustrative
| Pages blocked from rendering | 1,204 |
| Redirect chains | 312 |
| Non-indexable key pages | 188 |
| Duplicate title tags | 421 |
| Missing meta descriptions | 882 |
Technical audit
The issues an audit surfaces, ranked by what they cost.
Measurement
Illustrative
Search measurement
Organic and AI referral traffic, side by side.
AI citations
Illustrative
| ChatGPT | |
| AI Overviews | |
| Perplexity | |
| Gemini | |
| Share of citations | vs. 3 competitors |
AI citation analysis
Where you’re cited across AI platforms, and how.
Let’s talk
Have a search problem worth investigating?
Have a search problem worth investigating?
Have a search problem worth investigating?
Tell us what you’re seeing. We’ll start with the problem, not a predefined solution.
Tell us what you’re seeing. We’ll start with the problem, not a predefined solution.