Ecommerce
Every product page is a front door.
Every product page is a front door.
Every product page is a front door.
We provide ecommerce SEO services for complex catalogues — product-led businesses where category architecture, product pages, indexation, structured data and measurement all have to work together before search can find anything. Most shoppers never see your homepage. They land on a category, a product page or an AI answer. We make sure search finds the pages that sell.
Ecommerce SEO is the practice of making an online store’s category pages, product pages and filtered URLs findable in organic search. It covers how the catalogue is structured, how product data is marked up for search engines, which URLs are allowed to be indexed, and how organic performance is measured against revenue.
gifts under £50
Filters
Category
8
Brand
12
Colour
9
Price
5
Rating
4
Enamel Pendant Lamp
LT-104
£45
Tonic Water 4-Pack
DR-220
£6
Filigree Cuff — Silver
JW-221
£48
Insulated Bottle
OD-310
£22
Amber Glass Candle
HM-008
£24
Leather Backpack
BG-002
£49
Gifts · 1,254 products
What the shopper sees
gifts under £50
Enamel Pendant Lamp
LT-104
£45
Tonic Water 4-Pack
DR-220
£6
Filigree Cuff — Silver
JW-221
£48
Insulated Bottle
OD-310
£22
Gifts · 1,254 products
What the shopper sees
Where technical ecommerce SEO breaks
Same symptoms.
Different causes.
Same symptoms.
Different causes.
Each one points to where we’d look first.
/gifts?colour=amber&price=20-50
/gifts?colour=amber&price=20-50&rating=4
/gifts?brand=heath&colour=amber&sort=new
/gifts?colour=black&sort=new&view=grid
EVERY COMBINATION IS A URL
The catalogue outgrew the architecture.
More products, more filters, more URLs. Search spends its time on the wrong pages instead of the ones that sell.
Best leather backpack under £50?
Top picks: competitor-a.com, competitor-b.com, marketplace.com
yourstore.com — not mentioned
Competitors show up in AI answers. You don’t.
Shoppers ask for comparisons and recommendations. The answer names someone else.
Organic sessions
Revenue
Organic traffic is up. Revenue isn’t.
The reports disagree, and nobody can say which products search actually sells.
✓
Title
✓
Price
✕
Availability
✕
Reviews
✕
Product schema
The products are there. Search doesn’t understand them.
Thin product data, vague categories and missing structured data make the catalogue hard to read.
/products/amber-candle
404
/collections/candles
redirect chain
/lamp?variant=grey
noindex
The platform changed.
A migration, redesign or new theme moved URLs, tracking or rendering. Traffic noticed first.
What we do
Where ecommerce SEO strategy usually starts.
Where ecommerce SEO strategy usually starts.
Every engagement starts with the store in front of us. Most begin with one of these, and pull in the others as the evidence points there.
Every engagement starts with the store in front of us. Most begin with one of these, and pull in the others as the evidence points there.
01
Migration or replatform
Keep visibility while the storefront changes underneath it. We map what ranked, check it survived, and watch the weeks after launch.
Redirect maps · templates · canonicals · tracking checks
/products/lamp-v1
301 →
/lighting/pendant-lamp
INDEXED
Gifts
Home
Home
Drinks
Drinks
Bags
Bags
Jewellery
Jewellery
02
Catalogue architecture
Categories, filters and links that match how people shop, so crawlers spend their time on the pages that sell.
Category hierarchy · facet rules · internal linking · indexation
03
Search measurement
Connect Search Console, GA4 and your product data, so you can see which categories search actually sells.
GA4 · GTM · Search Console · ecommerce events
Search
Product view
Add to cart
Order
ILLUSTRATIVE
Best leather backpack under £50?
Leather Backpack
yourstore.com
CITED
Insulated Bottle
yourstore.com
04
AI product visibility
How your products show up when shoppers ask AI for comparisons and recommendations.
Product entities · citations · comparison coverage
Platforms we work on
The platform decides where the work gets hard.
The platform decides where the work gets hard.
No platform solves the search problem for you. Each one moves the difficulty somewhere different, so we start with its constraints, not a standard checklist.
No platform solves the search problem for you. Each one moves the difficulty somewhere different, so we start with its constraints, not a standard checklist.
Shopify
Fixed URL patterns, theme and app weight, Markets for international, pixels for tracking.
WooCommerce
Full control over code, URLs and hosting. Full responsibility too: plugins add up.
BigCommerce
Strong catalogue and API tooling. Faceted search and storefront setup decide what gets crawled.
LOGO
Adobe Commerce
Deep configuration. Layered navigation multiplies URLs fast.
LOGO
Salesforce Commerce Cloud
Multiple sites, locales and catalogues from one instance.
Headless & custom
Rendering is the first question. What search receives isn’t always what shoppers see.
Common questions
Worth asking before you hire anyone.
Worth asking before you hire anyone.
What should you ask before hiring an ecommerce SEO company?
Ask how they would decide which category and filter URLs should be indexed on your store, and who signs that off. Ask what an ecommerce SEO audit would cover and what you are left holding at the end of it. Ask how they measure organic revenue rather than sessions. Then ask what they got wrong on their last migration, and what they would refuse to do.
How is ecommerce SEO different from regular SEO?
Scale and duplication. A content site has a fixed set of pages. A catalogue multiplies: every filter combination can become another URL, and near-identical products compete with each other. Product data has to be structured so search can read price, availability and reviews. Demand also moves with the season, so the same category can be the priority one month and irrelevant the next.
How long does ecommerce SEO take to show results?
It depends on what is broken, so here are the ranges. Technical fixes — indexation, redirects, product schema — can show up in search within weeks of deployment. Category and architecture work usually takes three to six months before the effect is readable in the data. Recovering from a bad migration is slowest, and can run six to twelve months. Seasonality makes any shorter read unreliable.
Which ecommerce platforms do you work with?
Shopify, WooCommerce, BigCommerce, Adobe Commerce, Salesforce Commerce Cloud, and headless or custom builds. The platform does not change the questions we ask, but it changes where the difficulty sits — fixed URL patterns on one, layered navigation on another, rendering on a headless front end. If your stack is not on that list, the constraints are usually recognisable anyway.
Your store is telling you something.
Your store is telling you something.
Your store is telling you something.
Traffic changed. Revenue changed. The catalogue or the platform changed. Tell us what you’re seeing and we’ll work out where to look first.
Ecommerce
Every product page is a front door.
Every product page is a front door.
Every product page is a front door.
We provide ecommerce SEO services for complex catalogues — product-led businesses where category architecture, product pages, indexation, structured data and measurement all have to work together before search can find anything. Most shoppers never see your homepage. They land on a category, a product page or an AI answer. We make sure search finds the pages that sell.
Ecommerce SEO is the practice of making an online store’s category pages, product pages and filtered URLs findable in organic search. It covers how the catalogue is structured, how product data is marked up for search engines, which URLs are allowed to be indexed, and how organic performance is measured against revenue.
gifts under £50
Filters
Category
8
Brand
12
Colour
9
Price
5
Rating
4
Enamel Pendant Lamp
LT-104
£45
Tonic Water 4-Pack
DR-220
£6
Filigree Cuff — Silver
JW-221
£48
Insulated Bottle
OD-310
£22
Amber Glass Candle
HM-008
£24
Leather Backpack
BG-002
£49
Gifts · 1,254 products
What the shopper sees
gifts under £50
Enamel Pendant Lamp
LT-104
£45
Tonic Water 4-Pack
DR-220
£6
Filigree Cuff — Silver
JW-221
£48
Insulated Bottle
OD-310
£22
Gifts · 1,254 products
What the shopper sees
Where technical ecommerce SEO breaks
Same symptoms.
Different causes.
Same symptoms.
Different causes.
Each one points to where we’d look first.
/gifts?colour=amber&price=20-50
/gifts?colour=amber&price=20-50&rating=4
/gifts?brand=heath&colour=amber&sort=new
/gifts?colour=black&sort=new&view=grid
EVERY COMBINATION IS A URL
The catalogue outgrew the architecture.
More products, more filters, more URLs. Search spends its time on the wrong pages instead of the ones that sell.
Best leather backpack under £50?
Top picks: competitor-a.com, competitor-b.com, marketplace.com
yourstore.com — not mentioned
Competitors show up in AI answers. You don’t.
Shoppers ask for comparisons and recommendations. The answer names someone else.
Organic sessions
Revenue
Organic traffic is up. Revenue isn’t.
The reports disagree, and nobody can say which products search actually sells.
✓
Title
✓
Price
✕
Availability
✕
Reviews
✕
Product schema
The products are there. Search doesn’t understand them.
Thin product data, vague categories and missing structured data make the catalogue hard to read.
/products/amber-candle
404
/collections/candles
redirect chain
/lamp?variant=grey
noindex
The platform changed.
A migration, redesign or new theme moved URLs, tracking or rendering. Traffic noticed first.
What we do
Where ecommerce SEO strategy usually starts.
Where ecommerce SEO strategy usually starts.
Every engagement starts with the store in front of us. Most begin with one of these, and pull in the others as the evidence points there.
Every engagement starts with the store in front of us. Most begin with one of these, and pull in the others as the evidence points there.
01
Migration or replatform
Keep visibility while the storefront changes underneath it. We map what ranked, check it survived, and watch the weeks after launch.
Redirect maps · templates · canonicals · tracking checks
/products/lamp-v1
301 →
/lighting/pendant-lamp
INDEXED
Gifts
Home
Home
Drinks
Drinks
Bags
Bags
Jewellery
Jewellery
02
Catalogue architecture
Categories, filters and links that match how people shop, so crawlers spend their time on the pages that sell.
Category hierarchy · facet rules · internal linking · indexation
03
Search measurement
Connect Search Console, GA4 and your product data, so you can see which categories search actually sells.
GA4 · GTM · Search Console · ecommerce events
Search
Product view
Add to cart
Order
ILLUSTRATIVE
Best leather backpack under £50?
Leather Backpack
yourstore.com
CITED
Insulated Bottle
yourstore.com
04
AI product visibility
How your products show up when shoppers ask AI for comparisons and recommendations.
Product entities · citations · comparison coverage
Platforms we work on
The platform decides where the work gets hard.
The platform decides where the work gets hard.
No platform solves the search problem for you. Each one moves the difficulty somewhere different, so we start with its constraints, not a standard checklist.
No platform solves the search problem for you. Each one moves the difficulty somewhere different, so we start with its constraints, not a standard checklist.
Shopify
Fixed URL patterns, theme and app weight, Markets for international, pixels for tracking.
WooCommerce
Full control over code, URLs and hosting. Full responsibility too: plugins add up.
BigCommerce
Strong catalogue and API tooling. Faceted search and storefront setup decide what gets crawled.
LOGO
Adobe Commerce
Deep configuration. Layered navigation multiplies URLs fast.
LOGO
Salesforce Commerce Cloud
Multiple sites, locales and catalogues from one instance.
Headless & custom
Rendering is the first question. What search receives isn’t always what shoppers see.
Common questions
Worth asking before you hire anyone.
Worth asking before you hire anyone.
What should you ask before hiring an ecommerce SEO company?
Ask how they would decide which category and filter URLs should be indexed on your store, and who signs that off. Ask what an ecommerce SEO audit would cover and what you are left holding at the end of it. Ask how they measure organic revenue rather than sessions. Then ask what they got wrong on their last migration, and what they would refuse to do.
How is ecommerce SEO different from regular SEO?
Scale and duplication. A content site has a fixed set of pages. A catalogue multiplies: every filter combination can become another URL, and near-identical products compete with each other. Product data has to be structured so search can read price, availability and reviews. Demand also moves with the season, so the same category can be the priority one month and irrelevant the next.
How long does ecommerce SEO take to show results?
It depends on what is broken, so here are the ranges. Technical fixes — indexation, redirects, product schema — can show up in search within weeks of deployment. Category and architecture work usually takes three to six months before the effect is readable in the data. Recovering from a bad migration is slowest, and can run six to twelve months. Seasonality makes any shorter read unreliable.
Which ecommerce platforms do you work with?
Shopify, WooCommerce, BigCommerce, Adobe Commerce, Salesforce Commerce Cloud, and headless or custom builds. The platform does not change the questions we ask, but it changes where the difficulty sits — fixed URL patterns on one, layered navigation on another, rendering on a headless front end. If your stack is not on that list, the constraints are usually recognisable anyway.
Your store is telling you something.
Your store is telling you something.
Your store is telling you something.
Traffic changed. Revenue changed. The catalogue or the platform changed. Tell us what you’re seeing and we’ll work out where to look first.
Ecommerce
Every product page is a front door.
Every product page is a front door.
Every product page is a front door.
We provide ecommerce SEO services for complex catalogues — product-led businesses where category architecture, product pages, indexation, structured data and measurement all have to work together before search can find anything. Most shoppers never see your homepage. They land on a category, a product page or an AI answer. We make sure search finds the pages that sell.
Ecommerce SEO is the practice of making an online store’s category pages, product pages and filtered URLs findable in organic search. It covers how the catalogue is structured, how product data is marked up for search engines, which URLs are allowed to be indexed, and how organic performance is measured against revenue.
gifts under £50
Filters
Category
8
Brand
12
Colour
9
Price
5
Rating
4
Enamel Pendant Lamp
LT-104
£45
Tonic Water 4-Pack
DR-220
£6
Filigree Cuff — Silver
JW-221
£48
Insulated Bottle
OD-310
£22
Amber Glass Candle
HM-008
£24
Leather Backpack
BG-002
£49
Gifts · 1,254 products
What the shopper sees
gifts under £50
Enamel Pendant Lamp
LT-104
£45
Tonic Water 4-Pack
DR-220
£6
Filigree Cuff — Silver
JW-221
£48
Insulated Bottle
OD-310
£22
Gifts · 1,254 products
What the shopper sees
Where technical ecommerce SEO breaks
Same symptoms.
Different causes.
Same symptoms.
Different causes.
Each one points to where we’d look first.
/gifts?colour=amber&price=20-50
/gifts?colour=amber&price=20-50&rating=4
/gifts?brand=heath&colour=amber&sort=new
/gifts?colour=black&sort=new&view=grid
EVERY COMBINATION IS A URL
The catalogue outgrew the architecture.
More products, more filters, more URLs. Search spends its time on the wrong pages instead of the ones that sell.
Best leather backpack under £50?
Top picks: competitor-a.com, competitor-b.com, marketplace.com
yourstore.com — not mentioned
Competitors show up in AI answers. You don’t.
Shoppers ask for comparisons and recommendations. The answer names someone else.
Organic sessions
Revenue
Organic traffic is up. Revenue isn’t.
The reports disagree, and nobody can say which products search actually sells.
✓
Title
✓
Price
✕
Availability
✕
Reviews
✕
Product schema
The products are there. Search doesn’t understand them.
Thin product data, vague categories and missing structured data make the catalogue hard to read.
/products/amber-candle
404
/collections/candles
redirect chain
/lamp?variant=grey
noindex
The platform changed.
A migration, redesign or new theme moved URLs, tracking or rendering. Traffic noticed first.
What we do
Where ecommerce SEO strategy usually starts.
Where ecommerce SEO strategy usually starts.
Every engagement starts with the store in front of us. Most begin with one of these, and pull in the others as the evidence points there.
Every engagement starts with the store in front of us. Most begin with one of these, and pull in the others as the evidence points there.
01
Migration or replatform
Keep visibility while the storefront changes underneath it. We map what ranked, check it survived, and watch the weeks after launch.
Redirect maps · templates · canonicals · tracking checks
/products/lamp-v1
301 →
/lighting/pendant-lamp
INDEXED
Gifts
Home
Home
Drinks
Drinks
Bags
Bags
Jewellery
Jewellery
02
Catalogue architecture
Categories, filters and links that match how people shop, so crawlers spend their time on the pages that sell.
Category hierarchy · facet rules · internal linking · indexation
03
Search measurement
Connect Search Console, GA4 and your product data, so you can see which categories search actually sells.
GA4 · GTM · Search Console · ecommerce events
Search
Product view
Add to cart
Order
ILLUSTRATIVE
Best leather backpack under £50?
Leather Backpack
yourstore.com
CITED
Insulated Bottle
yourstore.com
04
AI product visibility
How your products show up when shoppers ask AI for comparisons and recommendations.
Product entities · citations · comparison coverage
Platforms we work on
The platform decides where the work gets hard.
The platform decides where the work gets hard.
No platform solves the search problem for you. Each one moves the difficulty somewhere different, so we start with its constraints, not a standard checklist.
No platform solves the search problem for you. Each one moves the difficulty somewhere different, so we start with its constraints, not a standard checklist.
Shopify
Fixed URL patterns, theme and app weight, Markets for international, pixels for tracking.
WooCommerce
Full control over code, URLs and hosting. Full responsibility too: plugins add up.
BigCommerce
Strong catalogue and API tooling. Faceted search and storefront setup decide what gets crawled.
LOGO
Adobe Commerce
Deep configuration. Layered navigation multiplies URLs fast.
LOGO
Salesforce Commerce Cloud
Multiple sites, locales and catalogues from one instance.
Headless & custom
Rendering is the first question. What search receives isn’t always what shoppers see.
Common questions
Worth asking before you hire anyone.
Worth asking before you hire anyone.
What should you ask before hiring an ecommerce SEO company?
Ask how they would decide which category and filter URLs should be indexed on your store, and who signs that off. Ask what an ecommerce SEO audit would cover and what you are left holding at the end of it. Ask how they measure organic revenue rather than sessions. Then ask what they got wrong on their last migration, and what they would refuse to do.
How is ecommerce SEO different from regular SEO?
Scale and duplication. A content site has a fixed set of pages. A catalogue multiplies: every filter combination can become another URL, and near-identical products compete with each other. Product data has to be structured so search can read price, availability and reviews. Demand also moves with the season, so the same category can be the priority one month and irrelevant the next.
How long does ecommerce SEO take to show results?
It depends on what is broken, so here are the ranges. Technical fixes — indexation, redirects, product schema — can show up in search within weeks of deployment. Category and architecture work usually takes three to six months before the effect is readable in the data. Recovering from a bad migration is slowest, and can run six to twelve months. Seasonality makes any shorter read unreliable.
Which ecommerce platforms do you work with?
Shopify, WooCommerce, BigCommerce, Adobe Commerce, Salesforce Commerce Cloud, and headless or custom builds. The platform does not change the questions we ask, but it changes where the difficulty sits — fixed URL patterns on one, layered navigation on another, rendering on a headless front end. If your stack is not on that list, the constraints are usually recognisable anyway.
Your store is telling you something.
Your store is telling you something.
Your store is telling you something.
Traffic changed. Revenue changed. The catalogue or the platform changed. Tell us what you’re seeing and we’ll work out where to look first.